Oh, I’ve heard the mumblings and grumblings – “I don’t get any results from being on Twitter!”, and “People are only after followers on Twitter!”
And you know, I get that. If you have a blog on WordPress.com (which I do), you can rig it so my blog posts are tweeted automatically. And you know what kind of results I get?
Very little. I can count on the fingers of one hand the number of followers I have on my blog due to Twitter. But – and it’s a very big But – one of my dearest friends, Ms. Edenmary Black (http://www.goodreads.com/author/show/5441768.Edenmary_Black )(I’ll wave at her now, ’cause I know she’s reading this) and I met on Twitter. And a cherished friendship developed. Simple as that.
Now, do you know why I normally get almost nothing in regards to those hallowed results? Just go to your page on Twitter some time. Sit, and watch. Do it like I did, just a minute ago. If you refresh the screen every five seconds, you’ll see anywhere from three to 10 new tweets. Every five seconds. You can’t compete with such a mad rush of information.
So, you want results from the little blue bird? It’s actually ridiculously simple. But it takes time – as any facet of building an author platform does.
It starts with your follower list. Mind is comprised of over 2,000 good people. Oh my God, right? Yeah, OMG, until you harken back to my statement about “Very little” proclamation. As the mumblings attested, everyone who followed me is hoping that I’ll follow them in turn, then they can brag on their blog about all their thousands of madly gibbering fans.
But. What if? What if, one rainy Saturday, you get yourself a cup of coffee, sit down, and start bringing up the profiles of those followers. Right there in their profile, is their website, or blog. (By the way, this is one of my big gripes about Facebook – no links to other sites on profiles.) So, start with the first one, and go to their blog. From there, it’s like you do with any site. Have a look around, read an article, if you like the article, comment on it, and if the place interests you, start following.
Now, here’s a footnote to that. As a very good friend of mine, Liz Long, stated not long ago in one of her blog posts (this is her link - http://lizclong.com/), it starts with FRIENDSHIP. Don’t go all crazy and just join for the helluvit. You do that, you might as well stay with the status quo on Twitter. Engage, converse, befriend. Repeat that mantra however many times as twitter followers you have. If you have a sizable population trudging after you on the bird, it’s gonna take awhile. So what?
And while we’re “whatting”, guess what? You have tapped into an endless pool of other authors, publishers, book bloggers, and reviewers. So, don’t use it like everyone else, as a bragging post. Get smart, and use it for what it is – an incredible resource.