One way to increase your site’s (and therefore, your) visibility is increasing your ranking for search engines. Sites like Google and Alexa rank sites according to a formula, and all their formulas have one common factor – backlinks.
So, what are backlinks, and how do they work?
Backlinks, quite simply, are links on one site that point back to another, and search engines such as those I mentioned rank your site based on how many other sites – that’s well-ranked sites – that contain links back to yours.
Backlinks are probably the least-used SEO tool in existence, and also the easiest to implement. Did you comment on a blog post this morning? Yeah? There was your first opportunity to create a backlink. Next time you do that, include your signature, and include a link back to your site in it. This is mine:
Author of “The Clearing“
This does two things, actually. If the site is of high value, such as “The Creative Penn” , or “TerribleMinds”, you get credit from Google for having your link on that site. Period. In addition, if you wrote something interesting, others who read the article now have a way to get in touch with you, and perhaps follow you as a result.
Once you have your signature, use it everywhere. Blog posts you author on other sites, forum posts, comments on blogs, facebook, you name it. You can also put either yourself or your book on a myriad of online directories such as “Author.com” and “Published.com”, and in each and every instance, include your home link in your listing.
Backlinking strategies can be easy and fun and the website owner who is working on getting more backlinks for his website can learn new things, meet new people, and have a tremendous amount of fun doing something that was once a chore: building backlinks.