After this one article, I’m a fan 🙂
By Beth Bacon
In the digital book marketplace, individual authors fight in the same ring with legacy publishers. The big publishers have an advantage: the power of their reputations grabs the notice of readers. Indie authors and publishers struggle for any attention at all. The “little guys” can overcome this disadvantage if they build their careers around three strategic pillars: brand curation, relationship marketing, and, finally, creating quality books.
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