By Joel Friedlander:
I’m often asked why authors, particularly novelists, should bother with an email list. Aren’t email lists just for nonfiction writers or Internet marketers with something to sell? Novelists are trying to get readers involved with the worlds that they create, and to care about the characters who populate those worlds.
In other words, they really want people to get engaged with their writing.
This gives you a hint about why email lists can be really effective for writers who are trying to find readers. It’s all related to the level of engagement that exists with your readers.
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