Feature Article: Harnessing the Power of Goodreads
During the past year, Goodreads has really become a front and center social network for authors. First, with their new Amazon relationship, and now it would seem that they’ve doubled their membership to 20 million. Though many authors and publishers vowed to close their accounts after the Amazon merger, it seems that Goodreads is still going strong and still maintains its independence of Amazon. If you’re not on Goodreads or if you haven’t touched your account in a while you should consider this site and the benefits it offers.
There have been many success stories from Goodreads, authors who “got noticed” by having lots of activity there, mingling with other members, getting tons of reviews, and while success isn’t guaranteed on this site (or anywhere) Goodreads can really help you get a leg up on your promotion. So, how did the massive growth of this site happen?
Their CEO, Otis Chandler, cited three primary factors behind the acceleration: “a critical mass of book reviews,” “explosive” mobile growth, and international expansion.
To understand Goodreads as an author, what works and what doesn’t, you have to understand the average demographic of the site, which is adult female, many with college age kids and surprisingly, a whopping 81% of them are Caucasian. They are avid readers, though many are less affluent than the average Internet user so low-priced books and free books do very well on this site.
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